Short clips

Enter a new market from the outside in

The one-degree-off-course rule on values

Why a premium brand shouldn't be obvious

Why price reductions belong in the home

You can't exceed an expectation you never set

One of the few, not one of the many

I negotiate for you, not with you

Most agents charge too much

Consistency is a form of marketing

The gap between idea and execution

Tech-first applicants become tech-first vendors

What AI can't do: negotiation and empathy

The 340 percent ROI uplift from propensity-to-sell AI

Why the prime market is insulated

The incurious industry

Marketing then sales, not sales and marketing

The power of the pre-call

Train them and they leave? They leave if you don't

People before property, people before profits

Getting recommended by ChatGPT

Waiting and watching is now the dangerous game

We don't shake hands, we hug

Do you know where your nearest defibrillator is?

Consistently inconsistent

One extra appraisal a day is 250 a year

You don't need the biggest market share

95 percent of agents are poor at sales

Work harder on yourself than your business

Company brand attracts, personal brand converts

Content is not marketing

Make ChatGPT sound like you

Getting on camera is non-negotiable

Building more houses won't fix the crisis

Price to find five buyers, not one

It's a gavel, not a wand

What's behind your move?

AI staging without reality is catfishing

The six percent staging uplift, in data

Patient capital

Grow smartly, not just quickly

Target lawyers on exchanges, not billing

You cannot digitise empathy

Stop making excuses on fees

Failure is the path to success

Always have a plan B