Matt Giggs · Founder, Giggs and Co
Work Harder On Yourself Than Your Business
Summary
Matt Giggs on mentoring business owners, why company brand attracts and personal brand converts, working harder on yourself than your business, and his controversial view that 95 percent of agents are poor at sales.
Ross's Reflection
Matt's line about company brand attracting and personal brand converting is the clearest framing of modern agency I have heard. It is also why I am on a towpath with a camera. Work harder on yourself than your business, and the business rarely complains.
Ross D'Aniello, host
This guest went Locked In. Twenty minutes on how they would start again as a self-employed agent.
Key Quotes
Company brand attracts, personal brand converts.
Matt Giggs · 14:33
Ross: The firm opens the door. The person gets the signature.
You've got to work harder on yourself than you do on your business.
Matt Giggs · 32:34
Ross: The ceiling on the business is usually the owner. Raise yours first.
You don't need the biggest market share. You need to do enough and do it well.
Matt Giggs · 42:13
Ross: Enough, done brilliantly, beats everything done adequately.
Reels From This Episode
Transcript
Company brand attracts, personal brand converts. In this world, you need a mixture of the two.
You've got to work harder on yourself than you do on your business. You cannot create a great business if you're not in a great place.
My controversial opinion: 95 percent of people in estate agency are poor at sales. And what industry is it? It's sales.
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