ALONG THE TOWPATH

Simon Gates · Founder, Opening the Gates

Consistency, Execution and the Fee Question

Personal DevelopmentSales and NegotiationMarketing and BrandFee objectionsPersonal brandContent strategy

Summary

Simon Gates on becoming the most useful person to follow for UK agents, closing the gap between idea and execution, doubling down on what works, and his controversial view that most agents charge too much.

Ross's Reflection

WEP

Simon's most quoted line sounds like an attack on fees and is actually Worth Every Penny in one sentence. Agents charge too much only where the service cannot carry the number and nobody taught them to sell worth. Raise the delivery, learn to articulate the value, and the same fee becomes fair before you ever have to defend it.

Ross D'Aniello, host

Key Quotes

The highest performers might not have the best ideas, but the gap between idea and execution is minuscule.

Simon Gates · 09:42

Ross: Ideas are abundant. Execution is the scarce asset. Shrink the gap.

Consistency is a form of marketing.

Simon Gates · 22:12

Ross: Showing up on schedule is a promise kept in public. That builds trust faster than any advert.

WEP

Controversial opinion: most estate agents charge too much.

Simon Gates · 36:32

Ross: Simon and I are making the same point here. A fee is only too high when the worth beneath it has not been built or sold.

Reels From This Episode

0:35

I negotiate for you, not with you

Simon Gates

0:52

Most agents charge too much

Simon Gates

0:38

Consistency is a form of marketing

Simon Gates

0:46

The gap between idea and execution

Simon Gates

Transcript

09:42Simon

The highest performers, in estate agency or outside it, might not have the best ideas, but the gap between idea and execution is minuscule.

22:12Simon

Consistency is a form of marketing. My podcast, Monday and Thursday, 6am, it comes out.

36:32Simon

Controversial opinion: most estate agents charge too much. And I negotiate for you, not with you.

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