Simon Gates on becoming the most useful person to follow for UK agents, closing the gap between idea and execution, doubling down on what works, and his controversial view that most agents charge too much.

Personal DevelopmentSales and NegotiationMarketing and Brand

EP 9 · Matt Giggs

Work Harder On Yourself Than Your Business

Matt Giggs on mentoring business owners, why company brand attracts and personal brand converts, working harder on yourself than your business, and his controversial view that 95 percent of agents are poor at sales.

Leadership and ManagementSales and NegotiationMarketing and Brand

EP 10 · Toby Martin

Content Is Not Marketing

Toby Martin on his leap from agency into training, why getting on camera is non-negotiable, using AI with intention, and his clarified view that not everyone who does marketing is a marketer.

Marketing and BrandTechnology and AIPersonal brand

Quotes

Company brand attracts, personal brand converts.

Matt Giggs · 14:33

Ross: The firm opens the door. The person gets the signature.

You've got to work harder on yourself than you do on your business.

Matt Giggs · 32:34

Ross: The ceiling on the business is usually the owner. Raise yours first.

You don't need the biggest market share. You need to do enough and do it well.

Matt Giggs · 42:13

Ross: Enough, done brilliantly, beats everything done adequately.

82 percent of all internet traffic is people watching video. It's what we do.

Toby Martin · 32:50

Ross: The audience has already chosen video. The only question is whether you appear in it.

Make sure ChatGPT sounds like you, and that you don't start sounding like ChatGPT.

Toby Martin · 48:20

Ross: Use the tools. Keep the voice. The voice is the asset.

A daily social media post is not marketing. It's content for the sake of content.

Toby Martin · 59:52

Ross: A post without a purpose is just activity. Give every piece a job.

The highest performers might not have the best ideas, but the gap between idea and execution is minuscule.

Simon Gates · 09:42

Ross: Ideas are abundant. Execution is the scarce asset. Shrink the gap.

Consistency is a form of marketing.

Simon Gates · 22:12

Ross: Showing up on schedule is a promise kept in public. That builds trust faster than any advert.

Controversial opinion: most estate agents charge too much.

Simon Gates · 36:32

Ross: Simon and I are making the same point here. A fee is only too high when the worth beneath it has not been built or sold.