Topic
Technology and AI
AI in property, proptech tools and the future of the estate agent. What the data can do, what it cannot, and how agents get found and recommended by AI search.
5 episodes · 16 reels · 16 quotes
Reels
Tech-first applicants become tech-first vendors
Heather Staff
What AI can't do: negotiation and empathy
Heather Staff
The 340 percent ROI uplift from propensity-to-sell AI
Heather Staff
Getting recommended by ChatGPT
Graham Lock
Waiting and watching is now the dangerous game
Graham Lock
We don't shake hands, we hug
Graham Lock
Content is not marketing
Toby Martin
Make ChatGPT sound like you
Toby Martin
Episodes
EP 4 · Heather Staff
Data, Technology and the Future of the Agent
EP 7 · Graham Lock
Why Independents Win
EP 10 · Toby Martin
Content Is Not Marketing
EP 11 · Robin Rathore
A Gavel, Not a Wand
EP 15 · Russell Quirk
Always Have a Plan B
Quotes
I don't believe the fixation on building houses is going to solve the housing crisis.
Robin Rathore · 43:04
Ross: A contrarian take worth sitting with. Empty homes are supply hiding in plain sight.
Always have a plan B.
Russell Quirk · 14:55
Ross: Optionality is oxygen. Build the alternative before you need to breathe it.
Stop making excuses on fees and do something about it. Stop blaming everybody else.
Russell Quirk · 41:08
Ross: The fee debate ends when the service argument is won. That is the whole of Worth Every Penny.
If you're on seventy percent of the fee, you're financially bought in. So you're going to be better.
Russell Quirk · 45:06
Ross: Ownership of the outcome changes the standard of the work. Our Partner Agent model is built on exactly this.
You cannot digitise empathy.
Russell Quirk · 1:00:08
Ross: The most defensible skill in the industry costs nothing to practise.
82 percent of all internet traffic is people watching video. It's what we do.
Toby Martin · 32:50
Ross: The audience has already chosen video. The only question is whether you appear in it.
Make sure ChatGPT sounds like you, and that you don't start sounding like ChatGPT.
Toby Martin · 48:20
Ross: Use the tools. Keep the voice. The voice is the asset.
A daily social media post is not marketing. It's content for the sake of content.
Toby Martin · 59:52
Ross: A post without a purpose is just activity. Give every piece a job.
Agents using the AI propensity to sell get a 340 percent uplift in ROI versus those that don't.
Heather Staff · 04:34
Ross: Data finds the doors worth knocking. The knock is still yours.
We'll get more highly skilled agents doing the higher value work: negotiating, empathy, face-to-face.
Heather Staff · 09:12
Ross: The future agent does fewer tasks and more judgement. That is a promotion, not a threat.
Offer applicants a tech-first experience, and when they become vendors, who are they going to choose?
Heather Staff · 1:00:22
Ross: Today's applicant is next year's vendor. Serve them accordingly.
It's a gavel, not a wand. You can't just expect a property to sell because it's in an auction.
Robin Rathore · 31:37
Ross: No method rescues a lazy strategy. Auction rewards preparation like everything else.
With auction you're pricing to find five buyers, not one. It's the only method where price goes up.
Robin Rathore · 37:07
Ross: Price to create competition and the market corrects you upward. That is worth in action.
We don't shake hands, we hug. Because we're not competing, we're happy to share.
Graham Lock · 08:13
Ross: Collaboration is a competitive advantage the lone wolves cannot copy.
The incumbents who sit and wait to see what everyone else does, that's a dangerous game now.
Graham Lock · 05:57
Ross: Waiting to see what everyone else does is now the riskiest strategy available.
At some point the FIA closes the doors. It becomes a waiting list, and you cherry-pick the best.
Graham Lock · 09:14
Ross: Scarcity works for networks too. Standards create the queue.