Summary

Robin Rathore on giving agents back the auction skill they lost, why it's the vendor's situation not the property that suits auction, pricing to find five buyers not one, and his controversial view on the housing crisis.

Ross's Reflection

Robin gave the best pricing lesson of the series, from auction of all places. Pricing to find five buyers rather than one is competitive tension by design, and it is the only method where the number moves upward. Price is a strategy. Treat it like one.

Ross D'Aniello, host

This guest went Locked In. Twenty minutes on how they would start again as a self-employed agent.

Key Quotes

I don't believe the fixation on building houses is going to solve the housing crisis.

Robin Rathore · 43:04

Ross: A contrarian take worth sitting with. Empty homes are supply hiding in plain sight.

It's a gavel, not a wand. You can't just expect a property to sell because it's in an auction.

Robin Rathore · 31:37

Ross: No method rescues a lazy strategy. Auction rewards preparation like everything else.

With auction you're pricing to find five buyers, not one. It's the only method where price goes up.

Robin Rathore · 37:07

Ross: Price to create competition and the market corrects you upward. That is worth in action.

Reels From This Episode

Transcript

06:42Robin

It's less about the property and more about the vendor's situation. Faster sale, time-sensitive, chain-free: think online auctions.

31:37Robin

It's a gavel, not a wand. You can't just expect that putting a property into an auction means it will sell.

43:04Robin

I don't believe the fixation on building houses is going to solve the housing crisis. There are 275,000 long-term empty homes right now.

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