ALONG THE TOWPATH

Topic

Property

Markets, auctions, staging and prime residential. The craft of the property itself, from pricing strategy to presentation that measurably lifts the sale price.

5 episodes · 12 reels · 12 quotes

Estate AgencyLeadership and ManagementMarketing and BrandPersonal DevelopmentSales and NegotiationTechnology and AIBrand authorityContent strategyDemonstrating valueMarket analysis

Reels

0:55

Enter a new market from the outside in

David Lindley

0:42

The one-degree-off-course rule on values

David Lindley

0:48

Why a premium brand shouldn't be obvious

David Lindley

0:48

Why the prime market is insulated

Simon Leadbetter

0:52

The incurious industry

Simon Leadbetter

0:44

Marketing then sales, not sales and marketing

Simon Leadbetter

0:52

Building more houses won't fix the crisis

Robin Rathore

0:46

Price to find five buyers, not one

Robin Rathore

Episodes

Building a Premium Property Brand with David Lindley — Along The Towpath

EP 1 · David Lindley

Building a Premium Property Brand

David Lindley on the prime property market, the story behind By Design, why the smartest agents move upmarket, and his counterintuitive strategy for entering a new market from the outside in.

Marketing and BrandEstate AgencyLeadership and Management
Marketing, Then Sales with Simon Leadbetter — Along The Towpath

EP 5 · Simon Leadbetter

Marketing, Then Sales

Simon Leadbetter on the difference between marketing and sales, the Voice of the Agent survey, why the prime market is insulated, and his controversial view that estate agents are a fantastically incurious industry.

Marketing and BrandPropertyPersonal Development
A Gavel, Not a Wand with Robin Rathore — Along The Towpath

EP 11 · Robin Rathore

A Gavel, Not a Wand

Robin Rathore on giving agents back the auction skill they lost, why it's the vendor's situation not the property that suits auction, pricing to find five buyers not one, and his controversial view on the housing crisis.

PropertyEstate AgencySales and Negotiation
The In-House Special with George Pickard — Along The Towpath

EP 12 · George Pickard

The In-House Special

Ross sits down with his own business partner, George Pickard, CRO and co-founder of Chartwell Noble, on lead generation, the auction pipeline and building the Partner Agent network.

Estate AgencySales and NegotiationProperty
The Psychology of Selling with Elaine Penhaul — Along The Towpath

EP 13 · Elaine Penhaul

The Psychology of Selling

Elaine Penhaul on home staging as the psychology of selling, why AI staging without reality is catfishing, the data behind a six percent uplift, and coaching agents through the shift to business owner.

PropertySales and NegotiationMarketing and Brand

Quotes

I don't believe the fixation on building houses is going to solve the housing crisis.

Robin Rathore · 43:04

Ross: A contrarian take worth sitting with. Empty homes are supply hiding in plain sight.

Staged properties sold at 103 percent of guide. The Rightmove average is 96.8 percent. A six percent uplift.

Elaine Penhaul · 10:56

Ross: Six percent is not staging. It is measurable worth, created before the first viewing.

If the reality is empty or tired, AI photos are catfishing.

Elaine Penhaul · 07:24

Ross: Presentation must keep its promises. The viewing always tells the truth.

I start every seller conversation with: what's behind your move?

Elaine Penhaul · 21:24

Ross: Ask the question behind the question. Property is emotion with an address.

Rolex isn't called Posh Watches, and Aston Martin isn't called Fancy Cars.

David Lindley · 04:18

Ross: The best premium brands never explain themselves. Neither should yours.

You can be one degree off course now, but in a year's time you'll be miles apart.

David Lindley · 02:37

Ross: Small misalignments compound quietly. Check the compass early.

Just because the values are intrinsically less, doesn't mean the quality is any less.

David Lindley · 06:13

Ross: A lower price point never has to mean lower standards. We prove that weekly.

It's a gavel, not a wand. You can't just expect a property to sell because it's in an auction.

Robin Rathore · 31:37

Ross: No method rescues a lazy strategy. Auction rewards preparation like everything else.

With auction you're pricing to find five buyers, not one. It's the only method where price goes up.

Robin Rathore · 37:07

Ross: Price to create competition and the market corrects you upward. That is worth in action.

It's not sales and marketing. It's marketing then sales. If your marketing's right, sales gets easier.

Simon Leadbetter · 07:11

Ross: Build belief before the appointment and the appointment changes character.

It always surprises me how fantastically incurious estate agents are.

Simon Leadbetter · 26:08

Ross: Harsh, and mostly fair. Curiosity is free and almost nobody spends it.

The best agents are doing more marketing, on more channels, more frequently, more consistently.

Simon Leadbetter · 35:04

Ross: The prime agents do not market occasionally. Frequency is part of the message.