Topic

Brand authority

1 episode · 3 reels · 3 quotes

Estate Agency Leadership and Management Marketing and Brand Property Market analysis Premium positioning

Reels

0:55

Enter a new market from the outside in

David Lindley

0:42

The one-degree-off-course rule on values

David Lindley

0:48

Why a premium brand shouldn't be obvious

David Lindley

Episodes

EP 1 · David Lindley

Building a Premium Property Brand

David Lindley on the prime property market, the story behind By Design, why the smartest agents move upmarket, and his counterintuitive strategy for entering a new market from the outside in.

Marketing and BrandEstate AgencyLeadership and Management

Quotes

Rolex isn't called Posh Watches, and Aston Martin isn't called Fancy Cars.

David Lindley · 04:18

Ross: The best premium brands never explain themselves. Neither should yours.

You can be one degree off course now, but in a year's time you'll be miles apart.

David Lindley · 02:37

Ross: Small misalignments compound quietly. Check the compass early.

Just because the values are intrinsically less, doesn't mean the quality is any less.

David Lindley · 06:13

Ross: A lower price point never has to mean lower standards. We prove that weekly.