ALONG THE TOWPATH

The Estate Agency Knowledge Platform

Along The Towpath

with Ross D'Aniello

Long-form conversations with the sharpest minds in UK estate agency, broken apart and made searchable, so agents can find the exact answer they need.

FeesConsistencyPersonal brandAISelf-employed

The searchable library of the UK estate agency podcast, for agents, self employed agents and property entrepreneurs.

On The Record

From the conversations

It's not sales and marketing. It's marketing then sales. If your marketing's right, sales gets easier.

Simon Leadbetter · 07:11

Ross: Build belief before the appointment and the appointment changes character.

We target our lawyers not on billing. We target them on getting exchanges through.

Simon Thomas · 20:53

Ross: Measure the outcome the client feels, and behaviour follows.

One extra market appraisal a day is 250 a year. Convert one in two, that's 125 instructions.

Stephen Brown · 11:33

Ross: Small daily disciplines look boring right up until they compound.

82 percent of all internet traffic is people watching video. It's what we do.

Toby Martin · 32:50

Ross: The audience has already chosen video. The only question is whether you appear in it.

Rolex isn't called Posh Watches, and Aston Martin isn't called Fancy Cars.

David Lindley · 04:18

Ross: The best premium brands never explain themselves. Neither should yours.

I don't believe the fixation on building houses is going to solve the housing crisis.

Robin Rathore · 43:04

Ross: A contrarian take worth sitting with. Empty homes are supply hiding in plain sight.

We don't shake hands, we hug. Because we're not competing, we're happy to share.

Graham Lock · 08:13

Ross: Collaboration is a competitive advantage the lone wolves cannot copy.

The highest performers might not have the best ideas, but the gap between idea and execution is minuscule.

Simon Gates · 09:42

Ross: Ideas are abundant. Execution is the scarce asset. Shrink the gap.

Agents put we exceed expectations on their website, when they never set them in the first place.

Clare Yates · 07:33

Ross: You cannot exceed an expectation you never set. Say it out loud, then beat it.

People before property, people before profits. Get your people right and the rest follows.

Jo Bourne · 04:59

Ross: Get the people right and the numbers stop needing rescuing.

Staged properties sold at 103 percent of guide. The Rightmove average is 96.8 percent. A six percent uplift.

Elaine Penhaul · 10:56

Ross: Six percent is not staging. It is measurable worth, created before the first viewing.

Always have a plan B.

Russell Quirk · 14:55

Ross: Optionality is oxygen. Build the alternative before you need to breathe it.

Explore By Topic

The pillars

About The Towpath

A walking conversation with UK estate agency

Along The Towpath is a podcast and knowledge platform for UK estate agents, property professionals and business builders, hosted by Ross D'Aniello, CEO of Chartwell Noble. Each episode is a walking conversation with a leading industry figure, from Russell Quirk and Matt Giggs to Heather Staff and Clare Yates, recorded along the canal and then broken into searchable reels, quotes and transcript moments. Whether you are handling a fee objection, winning a valuation, building a personal brand or weighing the move to self-employed estate agency, the library is built to hand you the right thinking at the right moment. Every insight carries Ross's own reflection, often through his Worth Every Penny lens on price, cost, value and worth.

The Digest

Weekly Knowledge Digest

The best quotes, reels and full episodes from the week, curated for UK estate agency professionals.