Jo Bourne · Founder, Impact CTMD
People Before Property, People Before Profit
Summary
Jo Bourne on leaving 24 years of corporate agency, leading with people first, the power of the pre-call before the valuation, and why cutting training is the first mistake agents make.
Ross's Reflection
Jo led people for twenty four years before leading her own name, and it shows. People before property is not a poster, it is an operating system. Every strong agent I have hired was developed by someone who refused to cut training first.
Ross D'Aniello, host
This guest went Locked In. Twenty minutes on how they would start again as a self-employed agent.
Key Quotes
People before property, people before profits. Get your people right and the rest follows.
Jo Bourne · 04:59
Ross: Get the people right and the numbers stop needing rescuing.
They think if I train my team they might leave. They'll leave anyway if you don't develop them.
Jo Bourne · 33:01
Ross: The bigger risk is a team you never developed. Invest anyway.
Are we going to valuations, or are we going for instructions? It's mindset.
Jo Bourne · 36:16
Ross: Walk in for the instruction. The mindset shows before you speak.
Reels From This Episode
Transcript
It's always been about people first. People before property, people before profits. Get your people right and the rest of it follows.
They think if I train my team, they might get too good and leave. They'll leave anyway, because people want development.
If we leave a brochure when we go, we're assuming we won't get the instruction. Are we going to valuations, or for instructions? It's mindset.
Related Episodes
EP 1 · David Lindley
Building a Premium Property Brand
EP 2 · Clare Yates
Service, Empathy and the Art of Listening
EP 3 · Simon Gates
Consistency, Execution and the Fee Question
EP 4 · Heather Staff