Heather Staff · Co-founder, Street Group
Data, Technology and the Future of the Agent
Summary
Heather Staff on building Street Group with her brother, how Spectre's AI predicts which homes will sell, and where AI genuinely helps agents versus where human judgement still wins.
Ross's Reflection
Heather sees the data most agents never will, and her conclusion should reassure rather than frighten. Technology raises the floor. The ceiling is still human. Negotiation, empathy and judgement are where an agent earns their keep, and no model I have met can walk into a kitchen.
Ross D'Aniello, host
Key Quotes
Agents using the AI propensity to sell get a 340 percent uplift in ROI versus those that don't.
Heather Staff · 04:34
Ross: Data finds the doors worth knocking. The knock is still yours.
We'll get more highly skilled agents doing the higher value work: negotiating, empathy, face-to-face.
Heather Staff · 09:12
Ross: The future agent does fewer tasks and more judgement. That is a promotion, not a threat.
Offer applicants a tech-first experience, and when they become vendors, who are they going to choose?
Heather Staff · 1:00:22
Ross: Today's applicant is next year's vendor. Serve them accordingly.
Reels From This Episode
Transcript
The agents that use the AI propensity to sell get a 340 percent uplift in ROI versus those that don't.
We'll get more highly skilled agents doing the higher value work: negotiating, empathy, face-to-face communication. That's where the jobs will go.
If you're offering applicants an app experience and a tech-first experience, then when they become vendors, who are they going to choose?
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