Heather Staff

Co-founder, Street Group

1 appearance

Episodes

EP 4 · Heather Staff

Data, Technology and the Future of the Agent

Heather Staff on building Street Group with her brother, how Spectre's AI predicts which homes will sell, and where AI genuinely helps agents versus where human judgement still wins.

Technology and AIEstate AgencyMarketing and Brand

Reels

0:37

Tech-first applicants become tech-first vendors

Heather Staff

0:50

What AI can't do: negotiation and empathy

Heather Staff

0:42

The 340 percent ROI uplift from propensity-to-sell AI

Heather Staff

Quotes

Agents using the AI propensity to sell get a 340 percent uplift in ROI versus those that don't.

Heather Staff · 04:34

Ross: Data finds the doors worth knocking. The knock is still yours.

We'll get more highly skilled agents doing the higher value work: negotiating, empathy, face-to-face.

Heather Staff · 09:12

Ross: The future agent does fewer tasks and more judgement. That is a promotion, not a threat.

Offer applicants a tech-first experience, and when they become vendors, who are they going to choose?

Heather Staff · 1:00:22

Ross: Today's applicant is next year's vendor. Serve them accordingly.