Simon Leadbetter · Founder, We Are Unchained
Marketing, Then Sales
Summary
Simon Leadbetter on the difference between marketing and sales, the Voice of the Agent survey, why the prime market is insulated, and his controversial view that estate agents are a fantastically incurious industry.
Ross's Reflection
Marketing then sales is the correct order and most of our industry runs it backwards. If the market already believes you are worth it before you knock, the appointment is a confirmation rather than a contest. That is the whole game.
Ross D'Aniello, host
This guest went Locked In. Twenty minutes on how they would start again as a self-employed agent.
Key Quotes
It's not sales and marketing. It's marketing then sales. If your marketing's right, sales gets easier.
Simon Leadbetter · 07:11
Ross: Build belief before the appointment and the appointment changes character.
It always surprises me how fantastically incurious estate agents are.
Simon Leadbetter · 26:08
Ross: Harsh, and mostly fair. Curiosity is free and almost nobody spends it.
The best agents are doing more marketing, on more channels, more frequently, more consistently.
Simon Leadbetter · 35:04
Ross: The prime agents do not market occasionally. Frequency is part of the message.
Reels From This Episode
Transcript
It's not sales and marketing, it's marketing then sales. If you're doing your marketing right, your sales gets easier.
It always surprises me how fantastically incurious estate agents are. Entirely disinterested in what they could learn from outside the industry.
The growth agents and the prime agents are just doing more marketing. More active on more channels, more frequently, more consistently.
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