Simon Leadbetter

Founder, We Are Unchained

1 appearance

This guest went Locked In. Twenty minutes on how they would start again as a self-employed agent.

Episodes

EP 5 · Simon Leadbetter

Marketing, Then Sales

Simon Leadbetter on the difference between marketing and sales, the Voice of the Agent survey, why the prime market is insulated, and his controversial view that estate agents are a fantastically incurious industry.

Marketing and BrandPropertyPersonal Development

Reels

0:48

Why the prime market is insulated

Simon Leadbetter

0:52

The incurious industry

Simon Leadbetter

0:44

Marketing then sales, not sales and marketing

Simon Leadbetter

Quotes

It's not sales and marketing. It's marketing then sales. If your marketing's right, sales gets easier.

Simon Leadbetter · 07:11

Ross: Build belief before the appointment and the appointment changes character.

It always surprises me how fantastically incurious estate agents are.

Simon Leadbetter · 26:08

Ross: Harsh, and mostly fair. Curiosity is free and almost nobody spends it.

The best agents are doing more marketing, on more channels, more frequently, more consistently.

Simon Leadbetter · 35:04

Ross: The prime agents do not market occasionally. Frequency is part of the message.