Toby Martin

Chief Content Officer, We Are Unchained

1 appearance

This guest went Locked In. Twenty minutes on how they would start again as a self-employed agent.

Episodes

EP 10 · Toby Martin

Content Is Not Marketing

Toby Martin on his leap from agency into training, why getting on camera is non-negotiable, using AI with intention, and his clarified view that not everyone who does marketing is a marketer.

Marketing and BrandTechnology and AIPersonal brand

Reels

0:40

Content is not marketing

Toby Martin

0:44

Make ChatGPT sound like you

Toby Martin

0:46

Getting on camera is non-negotiable

Toby Martin

Quotes

82 percent of all internet traffic is people watching video. It's what we do.

Toby Martin · 32:50

Ross: The audience has already chosen video. The only question is whether you appear in it.

Make sure ChatGPT sounds like you, and that you don't start sounding like ChatGPT.

Toby Martin · 48:20

Ross: Use the tools. Keep the voice. The voice is the asset.

A daily social media post is not marketing. It's content for the sake of content.

Toby Martin · 59:52

Ross: A post without a purpose is just activity. Give every piece a job.